A Customer-Driven Architecture for Banks - Learning from iPhone

Glenbrook Partners discusses a recent report from Javelin Strategy and Research that elevates awareness to the changing behavior and expectations among electronic banking customers in the "iPhone-era". Javelin explains that these customers will tend to be much more interactive with their financial institutions and will insist on a greater level of control and visibility. In some ways, this report speaks to the shift underway in application design, but it applies that transformation specifically to the needs of online banking. All-in-all, this is another example of how consumers are (appropriately) shifting into a position of even stronger influence over the applications we deliver.

Check it out at A Customer-Driven Architecture for Banks - Learning from iPhone